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Mobile Commerce (m-commerce)

Mobile commerce (m-commerce) refers to the buying and selling of goods and services through mobile devices, such as smartphones and tablets, using wireless networks and mobile applications. In academia, m-commerce is studied within the fields of mobile technology, consumer behavior, and digital marketing. Researchers investigate m-commerce trends, including mobile shopping behavior, mobile payment adoption, and mobile marketing strategies, to understand the impact of mobile technology on consumer shopping habits and preferences. M-commerce offers various opportunities for businesses to reach customers anytime, anywhere, and provide seamless shopping experiences across multiple devices and channels. By embracing m-commerce, organizations can increase sales, improve customer engagement, and differentiate their brand through personalized mobile experiences, such as mobile-optimized websites, mobile apps, and mobile wallet integration. Academic studies on m-commerce also explore its challenges, such as security concerns, device fragmentation, and mobile user experience (UX) design, as well as best practices for mobile commerce strategy, responsive design, and mobile analytics to capitalize on the growing adoption of mobile devices and drive innovation and competitiveness in digital commerce ecosystems.

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