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Human language and communication can be tricky, often leading to irrelevant search results and frustrating shopping experiences in traditional eCommerce search engines. However, advancements in AI, particularly in Natural Language Processing (NLP) and Machine Learning (ML), are transforming online searches to be more intuitive and human-like. Unlike keyword-based searches, NLP understands complex queries, handles misspellings, and recognizes synonyms, significantly improving search accuracy and user satisfaction. By leveraging NLP, eCommerce platforms can offer smarter product recommendations, better understand customer sentiment, and provide a seamless, personalized shopping experience.
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