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Virtual Reality (VR) Shopping

Virtual Reality (VR) Shopping refers to the use of virtual reality technology to simulate immersive retail environments and enable consumers to explore and interact with products or services in virtual spaces before making purchase decisions online. In academia, VR shopping is studied within the fields of experiential marketing, technology adoption, and consumer behavior. Researchers investigate VR shopping experiences and applications, such as virtual showrooms, product demos, and 3D visualization, to understand their impact on consumer engagement, purchase intent, and brand perception in e-commerce and retailing contexts. VR shopping offers several benefits for organizations, such as increased product engagement, conversion rates, and customer satisfaction by providing realistic and interactive product experiences that replicate the sensory aspects of physical shopping environments, overcoming limitations of traditional online shopping experiences, such as lack of product touch and feel, spatial context, and social interaction. By implementing VR shopping solutions, organizations can differentiate their brands, showcase product features, and create memorable shopping experiences that drive online sales, reduce returns, and foster brand loyalty and advocacy among tech-savvy consumers. Academic studies on VR shopping also explore VR technology adoption barriers, user acceptance factors, and design considerations, as well as VR hardware and software integration, content creation tools, and usability testing methodologies to support innovation and adoption of VR shopping solutions in e-commerce and omnichannel retailing ecosystems.

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