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Location-based Services

Location-based services (LBS) are mobile applications or platforms that utilize geolocation data from GPS, WiFi, or cellular networks to provide personalized information, recommendations, or alerts based on a user’s current or proximate location. In academia, location-based services are studied within the fields of mobile computing, geographic information systems (GIS), and user experience (UX) design. Researchers investigate LBS technologies, including geofencing, indoor positioning systems (IPS), and augmented reality (AR) overlays, to enhance user experiences and create contextually relevant services and content for mobile users in various domains, such as retail, tourism, transportation, and social networking. Location-based services enable organizations to deliver targeted marketing messages, navigation assistance, and location-based notifications to users based on their real-time location and contextual relevance, driving engagement, loyalty, and conversion opportunities. By leveraging LBS technologies, organizations can optimize customer experiences, increase foot traffic, and gain valuable insights into user behaviors and preferences in physical and digital spaces. Academic studies on location-based services also explore privacy concerns, data ethics, and regulatory compliance, as well as emerging trends such as indoor mapping, proximity marketing, and location-based analytics to support innovation and value creation in mobile applications and location-aware services in the digital age.

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