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An e-tailer, or online retailer, is a business that sells goods or services exclusively through digital channels such as websites, mobile apps, or online marketplaces. E-tailing can include business-to-business (B2B) and business-to-consumer (B2C) sales of products and services.

E-tailing requires companies to tailor their business models to capture internet sales, which can include building out distribution channels such as warehouses, internet webpages, and product shipping centres. In academia, e-tailers are studied within the fields of retail management, digital marketing, and consumer behavior. Researchers investigate e-tailer business models, including pure-play e-commerce, omnichannel retailing, and direct-to-consumer (D2C) strategies, to understand the dynamics of online retail competition and consumer shopping behaviors. E-tailers leverage digital technologies and data analytics to offer personalized shopping experiences, optimize product assortments, and drive customer engagement across multiple touchpoints. By embracing digital channels, e-tailers can reach global markets, scale operations, and compete effectively against traditional brick-and-mortar retailers. Academic studies on e-tailers also explore their competitive strategies, customer acquisition tactics, and performance metrics, as well as emerging trends such as social commerce, mobile commerce, and experiential retail concepts in the digital age.

In addition, an e-wallet is an electronic wallet. It is a type of electronic card that is used for online transactions through a computer or a smartphone. The utility of an e-wallet is the same as that of a credit or debit card. An e-wallet needs to be linked with the individual’s bank account to make payments. Learn more about electronic wallet.

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What are the benefits of e-tailers?

Advantages of e-tailers: 

  • They can offer a wide range of products
  • The size of a shop does not limit them. 
  • They may allow small producers to sell through their website for a fee. 

What is the function of e-tailing?

Electronic retailing (e-tailing) is an internet-based sales platform where consumers are able to buy and sell goods online directly from a business without physically inspecting the goods.

What are the limitations of e-tailing?

The main limitations of eTailing include:

  • Lack of physical experience.
  • Difficulty building customer relationships.
  • Development and maintenance costs.
  • Shipping and delivery costs.
  • More difficult for customers to make returns.
  • Consumer trust and security.

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