Discover the power of skyrocketing your eCommerce sales – Talk to an expert

Conversion Rate Optimization | Increase Your Website Conversions

Conversion rate optimization (CRO) is the process of enhancing a website or landing page to increase the percentage of visitors who take a desired action, such as making a purchase, signing up for a newsletter, or requesting more information. CRO increases the percentage of conversions from a website or mobile app. CRO typically involves generating ideas for elements on your site or app that can be improved and then validating those hypotheses through A/B testing and multivariate testing. Conversion rate optimization is important because it allows you to lower your customer acquisition costs by getting more value from the visitors and users you already have. By optimizing your conversion rate, you can increase revenue per visitor, acquire more customers, and grow your business. There is always room for improvement when it comes to increasing conversions, and the best companies are constantly iterating and improving their sites and apps to create a better experience for their users and grow conversions.

In academia, CRO is studied within the fields of web analytics, user experience (UX) design, and digital psychology. Researchers investigate strategies and techniques for CRO, including A/B testing, multivariate testing, user feedback analysis, and website usability audits, to identify barriers to conversion and opportunities for improvement. CRO aims to optimize website elements such as calls-to-action (CTAs), forms, navigation menus, and checkout processes to align with user expectations, preferences, and behaviors. By optimizing conversion rates, organizations can increase revenue, improve return on investment (ROI), and maximize the effectiveness of digital marketing campaigns. Academic studies on CRO also explore its relationship with other metrics, such as bounce rate, session duration, and average order value (AOV), to evaluate the overall performance and user engagement of digital properties and marketing assets.

On the contrary,  Cost Per Acquisition, or “CPA,” is a marketing metric that measures the aggregate cost to acquire one paying customer on a campaign or channel level. CPA is a vital measurement of marketing success, generally distinguished from the Cost of Acquiring Customers (CAC) by its granular application. It is a financial metric used to measure the revenue impact of marketing campaigns directly.

There is no universal benchmark in ecommerce for a “good” CPA. Every online business has different margins, prices, and operating expenses. The most important factor in determining a desired CPA is understanding factors, enabling a business to calculate how much it can reasonably afford to pay to acquire customers. Learn more about CPA.

Explore other related terms only on Rubick.ai.

What is the purpose of conversion rate optimization?

Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from a website or mobile app. CRO typically involves generating ideas for elements on your site or app that can be improved and then validating those hypotheses through A/B testing and multivariate testing.

What is the role of conversion rate Optimisation?

Develop and implement data-driven conversion rate optimization strategies to improve website performance and increase conversion rates. Monitor and analyze website and digital campaign performance using web analytics tools.

What skills are needed for conversion rate optimization?

The skills needed for conversion rate optimization are-

  •  Technical: Web analytics, A/B testing, coding basics, and landing page creation. 
  • Analytical Skills: Data analysis, problem-solving, critical thinking, research.
  • Creative Skills: Copywriting, UX/UI design, marketing psychology, storytelling.

Related Glossary

Request A Demo