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Cloud Commerce: Simplifying Online Selling

Cloud commerce refers to e-commerce solutions and platforms that leverage cloud computing technologies to deliver scalable, flexible, and cost-effective online retail experiences. In academia, cloud commerce is studied within the fields of cloud computing, e-commerce, and business technology management. Cloud commerce uses cloud-based technology to manage and scale data storage, hosting, and digital commerce applications such as virtual payments, inventory management, and product information management. Researchers investigate the benefits of cloud commerce, including improved scalability, resource optimization, and reduced infrastructure costs compared to traditional on-premises solutions. Cloud commerce platforms provide features such as elastic computing resources, auto-scaling capabilities, and pay-as-you-go pricing models to support dynamic workloads and accommodate fluctuations in traffic demand. By adopting cloud commerce solutions, organizations can streamline operations, accelerate time-to-market, and enhance customer experiences across multiple channels. Academic studies on cloud commerce also explore its impact on supply chain management, digital transformation initiatives, and emerging trends such as serverless computing and edge computing in e-commerce environments.

On the contrary, A content management system (CMS) is computer software used to manage the creation and modification of digital content (content management). A CMS is typically used for enterprise content management (ECM) and web content management (WCM). A CMS typically has two major components: a content management application (CMA), as the front-end user interface that allows a user, even with limited expertise, to add, modify, and remove content from a website without the intervention of a webmaster; and a content delivery application (CDA), that compiles the content and updates the website.

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How does cloud commerce work?

Commerce Cloud features rich artificial intelligence capabilities which you can harness to drive more sales. For example, brands can provide intelligent, data-driven recommendations based on a consumer’s shopping behavior. Getting relevant recommendations will increase conversion.

What types of businesses use the commerce cloud?

Part of the integrated Salesforce Customer Success Platform, Commerce Cloud powers all Salesforce-connected apps. Business-to-consumer (B2C), business-to-business (B2B) and direct-to-consumer (D2C) companies can use its e-commerce capabilities.

What is a cloud commerce platform?

A cloud-based eCommerce platform is an online software solution that provides businesses with the infrastructure and tools to build, manage, and operate their online stores.

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