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A/B Testing: Understanding the Basics

What is A/B testing?

A/B testing, also known as split testing, is a controlled experiment methodology used in various fields such as web development, marketing, and user experience design. It involves comparing two or more versions of a webpage or app element (A and B) to determine which one performs better in terms of a predefined metric, such as conversion rate or click-through rate.

What is the use of A/B testing?

A/B tests are useful for understanding user engagement and satisfaction with online features like a new feature or product. Large social media sites like LinkedIn, Facebook, and Instagram use A/B testing to make user experiences more successful and as a way to streamline their services. Some claim A/B testing to be a change in philosophy and business strategy in certain niches. However, the approach is identical to a between-subjects design, which is commonly used in a variety of research traditions.

Also learn Average Order Value. Average order value (AOV) is a useful metric to monitor your business growth. It tracks the average dollar amount spent each time a customer places an order on a website or mobile app.

And Explore other related terms only on Rubick.ai.

Frequently Asked Questions On A/B Testing

What is the concept of A/B Testing?

A/B Testing is a marketing experiment wherein you split your audience to test variations on a campaign and determine its performance. 

What is the purpose of A/B Testing?

A/B testing is a methodology for comparing two versions of a webpage or app against each other to determine which one performs better.

Is A/B Testing a tool?

 A/B Tests are an excellent tool for improving user retention and engagement when it comes to a product.

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