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What is the pricing analytics?

Pricing analytics uses data analysis to understand pricing structures and their impact on sales and profitability. It involves analyzing historical sales data, customer behavior, and market trends to identify optimal pricing strategies. This approach helps businesses adjust prices dynamically, understand price sensitivity, and forecast the impact of pricing changes on demand. By leveraging pricing analytics, companies can make informed decisions that improve their pricing efficiency and profitability, ensuring they stay competitive and responsive to market dynamics.

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