Image recognition in e-commerce involves using AI to analyze and interpret images, enabling automated product tagging, improved search functionality, and personalized recommendations. This technology helps customers find products by uploading images, simplifying the search process and enhancing user experience. For retailers, image recognition facilitates inventory management and automates the listing process by identifying and categorizing products based on visual attributes. It also supports content moderation by filtering inappropriate images. By incorporating image recognition, e-commerce platforms can offer more intuitive and efficient shopping experiences, driving customer satisfaction and loyalty.