The competitive intelligence cycle involves a continuous process of gathering, analyzing, disseminating, and acting upon information about the competitive landscape. It consists of four main phases: 1. Planning, where intelligence needs are identified. 2. Collection, where relevant data about competitors is gathered. 3. Analysis, where data is transformed into actionable insights. 4. Dissemination, where insights are shared with decision-makers. This cycle helps businesses make informed strategic decisions, adapt to market changes, and maintain competitiveness.
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