CGI (Computer-Generated Imagery) in e-commerce refers to the creation of high-quality, lifelike images of products using 3D modeling and rendering software. This technology allows for the production of detailed and visually appealing product visuals without the need for physical prototypes or traditional photography. CGI enables e-commerce businesses to showcase products in various colors, styles, and settings, providing a more engaging and informative shopping experience. It’s particularly useful for visualizing large items, complex configurations, or products that are still in the design phase. By leveraging CGI, e-commerce platforms can enhance product listings, improve customer engagement, and potentially increase sales.