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What is a SWOT analysis in competitive intelligence?

A SWOT analysis in competitive intelligence involves assessing a company’s Strengths, Weaknesses, Opportunities, and Threats relative to its competitors. This analytical framework helps businesses understand their competitive position and identify strategic advantages and vulnerabilities. Strengths and weaknesses are internal factors, such as resources and capabilities, while opportunities and threats are external, influenced by market trends, competition, and regulatory environments. By conducting a SWOT analysis, companies can make informed strategic decisions, leveraging their strengths, addressing weaknesses, capitalizing on opportunities, and mitigating threats.

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