The six pricing strategies include: 1. Penetration Pricing – low prices to gain market share. 2. Skimming Pricing – high initial prices that decrease over time. 3. Value-Based Pricing – prices based on perceived value. 4. Cost-Plus Pricing – adding a standard markup to the cost. 5. Competition-Based Pricing – setting prices relative to competitors. 6. Dynamic Pricing – fluctuating prices based on demand and other factors. Each strategy serves different objectives and market conditions.
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