The five pricing objectives include: 1. Profit Maximization: Aiming to achieve the highest profit. 2. Sales Revenue Maximization: Seeking to maximize sales revenue without focusing on profit. 3. Market Share Leadership: Pricing to capture the largest market share. 4. Survival: Pricing strategies designed to maintain business viability. 5. Product Quality Leadership: Using price to signal superior quality and justify a premium. These objectives guide businesses in selecting pricing strategies that align with their overall goals.
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