Competitive intelligence is legal and ethical as long as it involves collecting publicly available information and does not breach any laws or ethical standards, such as engaging in espionage or violating copyright laws. Methods include analyzing public documents, financial reports, and media, attending trade shows, and gathering insights from customers and suppliers. It’s crucial for businesses to adhere to ethical guidelines and legal standards to ensure that their competitive intelligence activities are both legitimate and respectful of competitors’ proprietary information.
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