The number of pricing objectives can vary depending on business goals and market strategies. However, common objectives include profit maximization, sales maximization, market penetration, market skimming, competitive matching, and customer retention. Businesses may also pursue objectives such as product positioning, cost recovery, and survival in competitive markets. The selection of pricing objectives is strategic, influenced by factors like market demand, competition, product lifecycle stage, and overall business strategy, allowing companies to navigate market dynamics effectively and achieve financial and operational goals.
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