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Online Megastore Supercharges Catalog Creation with Rubick.ai

Bigbasket, which features more than 1000 brands, needed a reliable solution to automate its catalog creation process.

Big basket

Introduction:

Product catalog creation and management for eCommerce platforms is an arduous task. Product data across categories with variations tend to be complex and inconsistent. Manual data extraction is time-consuming and hampers the time to market products on platforms. On the other hand, low-quality data can result in incomplete product listing and a decline in customer confidence and sales.  

As India’s largest online grocer, Bigbasket hosts over 1,000 brands with over 18,000 products. The grocer needed an end-to-end solution for catalog creation to keep up with the inflow of new products.

Goals and Objectives

ecommerce product visibility

Enhanced visibility

 

ecommerce product recommendation

Personalized products recommendation

customer loyalty

Earn customer loyalty

inventory management system

Efficient inventory management

Efficient Inventory Management

Reduced delivery errors

user engagement and sales

Unified data

The Problem

Big Basket faced significant operational challenges, including labor-intensive data extraction for product listings, a laborious process of rewriting extracted product information to ensure copyright and plagiarism compliance, and the need for manual content curation to fill gaps in source content.

ecommerce Data extraction

Data extraction

Products listed on the platform with minimal information need cumbersome manual extraction

ecommerce Content services

Content Rewriting

Product information extracted from various public sources has to be copyright and plagiarism-free.

Content curation services

Content Curation

Missing content at the source needs to be written manually, which makes it a time-consuming task.

The Solution

Bigbasket had numerous products listed on its websites with minimal or missing information. As a result, manual extraction of product information from various sources was necessary. However, the time consumed by the manual process delayed the onboarding of clients. Copyrights and plagiarism-free content were also crucial for the catalog creation with new products. 

Rubick’s Data Sourcing tool was instrumental in extracting product data from public sources such as product websites and other reliable platforms to ensure maximum fill rate. As requested, the tool also made the collated information free of copyright and plagiarism. Finally, the auto text generation tool was used by Rubick.ai to create descriptions for products that had no descriptions available on the internet. 

 

Big Basket

The Solution

Bigbasket had numerous products listed on its websites with minimal or missing information. As a result, manual extraction of product information from various sources was necessary. However, the time consumed by the manual process delayed the onboarding of clients. Copyrights and plagiarism-free content were also crucial for the catalog creation with new products.

 

Rubick’s Data Sourcing tool was instrumental in extracting product data from public sources such as product websites and other reliable platforms to ensure maximum fill rate. As requested, the tool also made the collated information free of copyright and plagiarism. Finally, the auto text generation tool was used by Rubick.ai to create descriptions for products that had no descriptions available on the internet. 

What We Achieved

Rubick.ai helped Bigbasket extract diverse product data efficiently, improving fill rates and minimizing gaps.

Rubick's tech ensured copyright compliance by creating original, copyright-free content and simplifying product information.

Rubick.ai's product description generation solution enhanced Bigbasket's product catalog by providing information for items that lacked online details.

Rubick.ai sourced and edited web images across all categories using auto image editing solutions following marketplace guidelines.

Big Basket

Rubick.ai Boosts Bigbasket's Sales through Catalog Revolution

Bigbasket, India’s leading online grocer, resolved catalog creation issues using Rubick.ai’s Data Sourcing tool. It sped up product listings, ensured copyright compliance, and updated their catalog of 18,000+ products for 1,000 brands, boosting trust and sales.

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