Do you want to surpass the intense competition in eCommerce by busting myths? This blog will distinguish and break the common misconceptions in eCommerce. Explore Rubick.ai, a leader in catalog creation, image editing, data sourcing, and profitability assessment for your eCommerce needs.
Top 10 Common eCommerce Myths
Personalization Is Not Necessary
Marketers believe personalization is too complex because you need technical information, the record of customers’ past purchases, and other data. The idea of personalization is a winning strategy to hook your customers and make them stay loyal to your brand if you implement them after understanding customer intent. Using real-time analytics and personalization together and enhancing customer experience with price comparison. Personalization can increase customer satisfaction, boost conversion rates, and increase sales opportunities. To make data collection easy, marketers can check the product page views, clicks, selected products, and cart summary or choose an AI software to do the job.
Email Marketing Is Outdated
With the increased social media engagements, many eCommerce retailers think email marketing is an outdated marketing strategy that will not do any good. But the truth is compelling content with promotional offers, clickable discounts, running campaigns, and drafting personalized emails and newsletters to educate the audience is mandatory for brand outreach and to initiate customer engagement. Email marketing with a targeted audience creates better engagements, revenue, and conversions. Fresh content with a compelling strategy can gain customers’ attention and are a powerful solution to grow your online business.
Product Photographs Are Not Mandatory
Many first-timers think listing the product in a marketplace will do the job. A product listing with insufficient product description information or poor images will not catch customers’ eyes or give you sales. Visuals are vital to capture customers’ attention and to build brand authenticity. Showcasing your products through images will clear the doubts in the customer’s mind and encourage purchase. Moreover, to stand out from the competitors, you should upload high-quality images from different angles.
Track Only Revenue Metrics
Many business leaders believe profits and revenue are vital parameters that rank you at the top of eCommerce. Overshadowing key performance indicators like customer retention rate, churn rate, conversion rate, bounce rate, and inbound traffic can result in eCommerce failure.
Marketing Products is Not Mandatory
You may think marketing is only for people with a budget. But only a well-craft marketing strategy can help you acquire customers, improve conversions and retain them.
eCommerce Runs On its Own
You should put your efforts, time and resources into providing quality products, creating valuable information regarding products, marketing them, getting customers, engaging them, and boosting sales with price comparison tools.
A Generic Content Will Suffice
Many eCommerce specialists believe generic content is sufficient to get sales on eCommerce platforms. The truth is creating high-quality product descriptions can make them appealing to the end customers enticing them to make a buying decision. Generic content without SEO optimization can limit your ability to rank on search engines and result in poor product visibility and loss of sales.
Online Customers Only Look for Price
Business owners think that customers focus only on pricing. Pricing may be a significant consideration, but people buy online for other reasons like product availability throughout the day, range of products, payment methods, easy product comparison, quick delivery options, discounts, etc.
Offering Lower Prices Can Get You on the Top
Lower prices alone cannot buy customer loyalty or drive sales. The ease of navigation, product quality, reviews, authenticity, credible product information, and testimonials are significant factors that influence customer buying decisions. Providing physical, emotional, and logical benefits of price comparison for online retailers can improve your brand’s perceived value and increase customers’ willingness to buy your product. Try optimizing pricing decisions using comparison tools for your pricing strategy.
Sales Volume is High, and Tracking Market Trends is Unnecessary
You may already make great sales, but it doesn’t guarantee you will do so again. Market trends are dynamic and susceptible to change. If you want an inflow of customers and to retain your existing customers, you should look at the market trend, the changing customer preferences, and your competitor’s success strategy. You should optimize your content and pricing strategies with changing market trends and intelligence.
Refrain from getting into the whirlwind of eCommerce myths, especially when pricing your product online. Price comparison solutions for eCommerce upkeep the market trend and offer a pricing strategy after analyzing your competitors. Simplifying pricing with comparison solutions like Rubick.ai can get you ahead of competitors.