Streamlining Catalog Creation and Enrichment for a Major Grocery Chain

Case study on how Nature’s Basket greatly improved catalog creation for all their offerings, including Loosefresh products.

Introduction

For the modern tech-savvy user, the online portal is often the first point of contact for retail chains. Grocery is a highly competitive space where customer sentiment and confidence to purchase matters. A robust cataloging system is needed for the hundreds of SKUs that go through the platform for SEO, site navigation, and product search. Accurate product information is crucial for winning customer confidence and staying competitive.

Nature’s Basket is a food destination with its footprint spread across five major cities in India. The chain offers various products, from fresh fruits, vegetables, and meats to groceries in physical retail stores, online portals, and mobile apps. Nature’s Basket needed an end-to-end solution for cataloging new products, including the loose fresh products and enrichment of existing catalogs.

Goals and Objectives

Unified Data

Reduced Manual Efforts & Time

Faster catalog updating

Precise product recommendations

Analyze Large Data Volume

Accurate Product Attribute

The Problem

Differing attributes

Multiple sources have different information and formats.

Data Inaccuracy

Brand website product data can vary from numerous marketplaces and sometimes need more complete or correct information.

Image Sourcing and Editing

Images do not meet marketplace guidelines

The Solution

Inconsistencies in product listing are frequently encountered with eCommerce platforms due to incomplete information, oversight, and duplication. The grocery delivery chain needed precise product attributes and standardization across products to make it consumer-friendly. Loosefresh products also needed content and image editing at scale to match the given templates and guidelines.

With the help of input data, Rubick’s product attribute extraction tool sourced product data from various category-specific marketplaces. Data enrichment was further performed to update incorrect information and fill the missing gaps from the web. Rubick also sourced images from the web and edited them according to the template across all categories with auto-image editing.

The Solution

With the help of input data, Rubick’s product attribute extraction tool sourced product data from various category-specific marketplaces. Data enrichment was further performed to update incorrect information and fill the missing gaps from the web. Rubick also sourced images from the web and edited them according to the guidelines across all categories with auto-image editing.

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What We Achieved

Rubick.ai empowered Nature’s Basket to enhance catalog creation by extracting product attributes, streamlining data sourcing across marketplaces for efficient and consistent product information.

Rubick.ai corrected data errors and standardizing attributes improved Nature’s Basket's product information quality, leading to a more uniform portrayal of their product catalog, particularly for fresh product listings.

Rubick.ai streamlined Nature's Basket's new product cataloging process by integrating scalable content and image editing solution, allowing faster cataloging solution and enabling the products to go live on their portal for sales.

Rubick.ai enhanced product information, creating user-friendly catalogs, likely boosting customer satisfaction and loyalty.

Nature’s Basket Enhances Catalog Creation with Rubick’s

Nature’s Basket transformed catalog creation by using Rubick.ai solutions to streamline data collection, resolve disparities, and automate image editing. This optimized efficiency and ensured standardized, consumer-friendly listings.

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PIM Suite

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Marketing Suite

Streamlining Catalog Creation and Enrichment for a Major Grocery Chain

Case study on how Nature’s Basket greatly improved catalog creation for all their offerings, including Loosefresh products.

Introduction

Goals and Objectives

The Problem

The Solution

The Solution

Unlock the secrets to success – Download our case study now and transform your business!

What We Achieved

Nature’s Basket Enhances Catalog Creation with Rubick’s

Ready to transform your eCommerce business? Schedule a demo now and unlock a fresh path to success.

PIM Suite

Cataloging Suite

Marketing Suite

Streamlining Catalog Creation and Enrichment for a Major Grocery Chain

Case study on how Nature’s Basket greatly improved catalog creation for all their offerings, including Loosefresh products.

Introduction

Goals and Objectives

The Problem

The Solution

The Solution

Unlock the secrets to success – Download our case study now and transform your business!

What We Achieved

Nature’s Basket Enhances Catalog Creation with Rubick’s

Ready to transform your eCommerce business? Schedule a demo now and unlock a fresh path to success.

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