Case study

FMCG

Enhancing User Experience

Results

80%

Increase in average order value

35%

Reduction in bounce rate

50%

Growth in user retention

Industry

FMCG

Beauty & Personal Care

Products used

Onboard

Published on

June 19, 2025

Case Study Overview

This case study explores the implementation of product recommendation systems in an e-commerce platform. The system analyzed user behavior to suggest relevant products, enhancing the overall shopping experience.

Key Metrics

  • Average Order Value: 80% increase.
  • Bounce Rate: 35% reduction.
  • User Retention: 50% growth.
The recommendation system significantly improved our user experience and sales.