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How Rubick.ai helped a leading marketplace with enhanced brand content

Automated enhanced catalog pages with Rubick.ai

Introduction

A leading Indian eCommerce platform, that hosts a vast array of products across various niches was looking to enhance existing catalogs with visual and textual elements, to create a better experience for buyers.

The platform offers an extensive selection of products, prioritizing a seamless online shopping experience and was looking to leverage enhanced branded content (EBC) for improving sales. 

 

Goals and Objectives

ecommerce cataloging

 Follow marketplace guidelines

Auto image editing

Engaging images and content

Faster catalog updating

Smart USP & Content Creation

Precise product recommendations

Accurate product features & highlights

Inventory management system

Efficiency & quality at scale

seller support

Automated process

The Problem

Catalog creation

Creation

The marketplace needed to create enhanced page for various product categories This required extracting product attributes accurately, creating USPs, writing content and editing images. 

Quality control system

Quality Control and Validation

Ensuring that the quality of content and accuracy is maintained. USPs and content had to address buyer interests, while addressing reasons of returns and concerns in product reviews 

data Standardization

Standardization

The marketplace had its specific templates & guidelines. These guidelines had to be followed at scale and speed. Image resolutions, brand tone and assets had to be used 

The Solution

  • Rubick.ai used product data sourcing to extract product attributes from the product listing page
  • USPs and content were generated using brand information, competitor positioning and user generated content
  • Rubick.ai with its image editing solution created engaging visual representation to highlight USPs
  • Automated content was generation to describe the USPs and write the brand story

What We Achieved

Efficient Data Extraction

Rubick.ai extracted information from product listings while reducing manual efforts significantly.

Enhanced text & visuals

The solution ensured plagiarism-free content & captivating visuals, enhancing the quality of product listings.

Automated Process for Scale

Rubick.ai employed AI powered automation saving time and effort which enabled to create EBC for 2000+ products in no time

Accurate Image Editing

Images were edited to meet marketplace guidelines for EBC

snapdeal logo

From Diversity to Uniformity

Rubick automation solutions implementation allowed Snapdeal to create and manage catalogs across multiple marketplaces efficiently. It ultimately led to better sales and customer satisfaction.

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